UFC Names Venum Its New Exclusive Outfitting Partner Starting In April 2021
The Reebok uniform deal ended in March 2021 and Venum will take over in April. Accordingly, Reebok will remain the footwear sponsor until the end of 2021.
According to ESPN's Ariel Helwani The Reebok deal was a six-year $70 million deal. It was set to expire in December 2020, but I’m told they agreed to extend a few more months for Venum to be ready to take over in April 2021. The deal was brokered by IMG’s licensing business, which exclusively represents UFC.
UFC will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021.
UFC President Dana White said, “We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner, VENUM is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
“Joining UFC as their official outfitting and apparel partner means a great deal to the VENUM team,” said Franck Dupuis, VENUM Founder and CEO. “VENUM is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world. We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At VENUM, we are ecstatic to write the next chapter in our history.”
“We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”
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